Friday, January 2, 2009

Interesting Long Term View for Harley

I'm new to blogging so I hope I do this right. I found this opinion piece about Harley.

Here's the link:

In 2009: Be a HOG!!!.

Take a look at the post and the comments, there's a lot of divergent opinions of Harley. I agree that if we look at the economy today there are reasons to be pessimistic about HOG or most companies for that matter but in 5 years, 10 years, 50 years is Harley going to be making bikes and more of them than today?

I own Harley and I bought in at close to the low for 2008 so I have a nice return so far (30 something %) so I could sell now and feel good but I will not. In times of extreme pessimism about the general economy and specific companies it is very hard to see good times ahead. The thing is that pessimism will slowly change and eventually we will be back in the good times, the economy will be growing and Harley will be making more bikes than ever.

Below is part of the post (I included the blog title and links to the story and comments)

In 2009: Be a HOG!!!

January 02, 2009 – Comments (6)

A lot of companies have been beaten down by the economy, we all know that. But I am an eternal optimist when it comes to the American economy and its ability to come back with a vengeance. In my opinion right now is one of the greatest, and maybe the greatest, time to buy undervalued companies in the last half a century. One company that I have recently added to my portfolio (a little disclosure there) is Harley Davidison (HOG). If there is a company that I can see being around 50 or even a 100 years from now, this is one of them. Here are the following reasons why:

1. Brand Power - Everyone knows what a Harley is and nearly everyone would love to have one.

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